Posted by admin_kas on 2025-07-08 22:41:27 |
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Terms two-day National
Secretaries' Conference at SKICC ‘biggest event of year’
KS News Desk
Srinagar, July 08: Commissioner
Secretary Tourism Yasha Mudgal on Tuesday said the tourist footfall is
increasing across Kashmir and the region will match last year’s figures of
visitor arrivals soon.
Talking to reporters here
at SKICC, on the sidelines of the two-day National Secretaries' Conference,
Mudgal said tourist arrivals are gaining at almost all destinations, with
visitors from different parts of the country visiting Jammu and Kashmir’s
destinations like Srinagar, Gulmarg, and Pahalgam.
She said that as footfall
increases, they are expecting it to match last year’s figures very soon, adding
that the tourism sector is bouncing back in Jammu and Kashmir and is once again
becoming the preferred and favourite destination for travellers.
Mudgal was responding to a
query about the slump in tourism activities following the Pahalgam terror
attack. She praised the efforts made by the Lieutenant Governor and government
officials for the ongoing revival of the tourism sector.
Regarding the two-day event
held at SKICC, the Secretary described it as the biggest event of the year,
saying it has set a tone for the season ahead.
“In the event, secretaries
from all states and Union Territories participated in a brainstorming session,
which was held on the directions of the Ministry of Tourism (MoT), in which the
Lieutenant Governor himself participated. Such an event indicates that J&K
has been a priority destination for the government,” she said.
Notably, the Union Ministry
for Tourism organised a two-day Tourism Secretaries’ Conference for all States
and Union Territories at the Sher-i-Kashmir International Conference Centre
(SKICC), Srinagar, on 7th and 8th July 2025, for the first time in Jammu &
Kashmir. The national event brought together Tourism Secretaries and Heads from
across the country for high-level deliberations on collaborative policy-making
and strategic planning in the tourism sector.
The conference focused on
key national policy areas such as tourism-related budget announcements for
2025–26, destination development and infrastructure initiatives, review of
sanctioned projects, promotion and marketing strategies, investment
opportunities, and film tourism promotion.
A special session dedicated exclusively to Union
Territories was held on Tuesday. (KNO)