Posted by admin_kas on 2025-06-30 21:18:03 |
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Launches RDD's IEC Campaign for a
sustainable, zero-waste pilgrimage at Baltal
KS News Desk
Srinagar, June 30: Jammu
and Kashmir Lieutenant Governor (LG) Manoj Sinha on Monday visited Baltal Base Camp
to review the preparedness ahead of Shri Amarnath Ji Yatra (SAJY)-2025 annual
pilgrimage, scheduled to commence on July 03.
At Baltal, the LG interacted
with the Camp officials and reviewed the arrangements for healthcare, power,
communication, water supply, sanitation, food, lodging, weather forecasting,
traffic management, surveillance and maintenance of track, security grid and
emergency services.
He directed the officials
to ensure round the clock availability of all the basic amenities with adequate
manpower for the convenience of the pilgrims.
During his visit, Manoj Sinha
conducted the on-site inspection and ascertained the progress of the Disaster
Management and Yatri Niwas Complex of Shri Amarnath Ji Shrine Board.
He also made a visit to the
hospital at Baltal Base Camp, and inspected the healthcare facilities for the
pilgrims and inaugurated a training ward for medical staff.
“Significant upgradation
done to the overall Yatra arrangements. Shri Amarnath Ji Shrine Board,
Administration, J&K Police, Security Forces, Service providers, all line
departments and stakeholders have diligently implemented pilgrim-centric
measures to ensure the pilgrimage is peaceful, safe, and hassle-free for
devotees,” the Lieutenant Governor said.
During his visit to Baltal
he also launched a comprehensive Information, Education and Communication (IEC)
campaign and various innovative initiatives of Directorate of Rural Sanitation,
Department of Rural Development & Panchayati Raj, for a sustainable and
Zero-Waste pilgrimage of Shri Amarnath Ji.
The initiatives include
Yatra Logo, Yatra Anthem, campaign website and MIS portal, Trinetra App,
Pamphlet & Yatra Guidelines, Yatra Mascots and IEC toolkit aimed to promote
sustainable practices, address sanitation issues, share verified information,
and engage Yatris through feedback along the Baltal and Pahalgam axis, with the
goal of achieving a Zero Landfill Yatra.
The campaign website www.shriamarnathjiyatra.com and
an MIS portal will serve as the central hub for all information, updates, and
resources, while the browser-based mobile application www.zerowasteyatra.app will
provide real-time information and support to the Pilgrims.
Pamphlet & Yatra
Guidelines, designed for Langar organizers, shopkeepers, and service providers
along the Yatra route are focused on ensuring waste minimization, discourage
single-use plastics, and implement SBM-G norms.
Trinetra App will
significantly enhance the pilgrim experience through sanitation facilities,
safety alerts and making them aware of the values of cleanliness during their
pilgrimage.
Director General Rural Sanitation Anoo Malhotra briefed the Lieutenant Governor on dedicated measures taken by the department to make the yatra more sustainable.
It was informed that the Department has installed a total of 5613 toilets / bathing units, on both the axis, of which 2920 are on the Pahalgam axis and 2693 are on the Baltal axis.
Further, 7361 sanitation workers are deployed to ensure cleanliness of these
sanitation units. The department has also established 15 Processing Facilities
for Solid Waste Management on both the axis.